Marketing in Venus

gambar produk
Rp 35.000
Judul: Marketing in Venus
Penulis: Hermawan Kartajaya dkk
Penerbit: Gramedia
Cetakan 1, 2003
302 halaman
Kondisi bekas, bagus
Harga: 35.000
Stok: 1 eks

18 Guiding Principles of Marketing in venus
-information techonology carries more emotional messages
-most customers in this interactive world are WO-MEN
-most competitive advantages are from 'feel' benefits
-customer insight is the best tool to find out the customer's hidden needs
-be intuitive, not interpretative
-be proactive, not reactive etc

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